2005
The first manufacturing unit was set up and the company began its
operations.
History & Milestones
2006
First base camp was set up under technical guidance by Campari International for bottling Gruppo Campari’s Old Smuggler.
2010
Hit our first major milestone by achieving official license for Gruppo Campari’s Old Smuggler brand.
2012
Marked a proud moment for the group as we launched our first in-house liquor brand – White & Blue Whisky.
2013
We stepped into premium liquor range with our first premium brand – Golfer’s Shot Whisky.
1 Million Brand in 2015
White & Blue became India’s fastest growing whisky brand selling 1 million cases between Jan–Oct, 15.
2015
We grew at an unprecedented pace and launched our 3rd in-house brand – White Hills Whisky.
2017
Launched the quality in-house brand, Lion Daddy Rum in the premium
rum segment.
2017
We stepped up the game with the launch of premium brandy– Victorio
Reserve Brandy.
2020
Launched White Hill Gin for the export market. The newest small-batch
crafted in the ever-growing gin space in India.
2020
Launched Alcobrew London Oak Whisky. A blend of imported scotch and
Indian malts married with superior grain spirit.
2020
Launched One More Vodka in two flavours – Plain and Green Apple. The
multi distilled vodka is made from high quality Indian grain spirits and
natural extracts.
2021
Launched Orange flavour of One More Vodka. The new flavour was launched keeping in mind the growing popularity of flavoured vodka in the market.